Alena Dzafic
Marketing Ideas and Designs
Critical link
I have selected my artist as Heath Killen for my critical link, the reason for this is that his work primarily involves the mixed use of simplistic geometric shapes and snapshots of what is being advertised clipped onto the shapes.
This gives me the idea to use that source material and incorporate it into my work. However, the photos involved will have to fit into the category of Flora & Fauna which is referenced in my Research.
Advertising Posters
Colour Variations
App showcase
These posters convey the clearly that the brand is about beauty/hygiene care products. The use of simplistic shapes, florals and colours that compliment one another and make the brand an easy staple example to recognise.
There's also key words illustrated in the work to describe the product and how it would make the consumer feel when used. There's a variety of key words as all consumers have different preferences, so the company has variety for it's customers to appericiate and all equally be satisfied.
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It's relevant to keep a consistent design style within the brand yet different for each product so consumers can differentiate what products there are and what specifically they are.